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Expands clean beauty portfolio.
February 24, 2020
By: Happi Staff
e.l.f. Beauty has acquired cruelty-free, clean beauty company W3ll People for $27 million in cash. e.l.f. plans to leverage its marketing, customer relationships and operational capabilities to drive the W3ll People brand. “We are pleased to bring clean beauty pioneer W3ll People under the e.l.f. Beauty umbrella as our first strategic extension. Clean beauty is a strategically important segment given consumer sentiment and strong growth rates. W3ll People has a long history of expertise and cr...
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